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Twitter Advertising

Twitter Advertising


Tips for Twitter Advertising and Protecting your Campaign


Advertising on Twitter


Multiple firms, both large and small, have had great success advertising on Twitter.  Twitter provides case studies for specific companies that have had great success, and you can access these case studies on Twitter’s website.  If you want to advertise on Twitter, this article will provide resources and tips for a successful campaign. 


How do I start my Twitter Advertising Campaign?


If you want to sign up for advertising on Twitter, you’ll have to fill out an electronic form and then go through various steps.  


Before filling out the electronic form for Twitter advertising, make sure you have the following information:


·         a good username that reflects your firm’s name

·         estimated monthly budget

·         vertical of your advertising campaign (theme of products of services you’re advertising)

·         all personal information

·         additional  comments and concerns you have before you want to advertise on Twitter


The Best Tips for Successful Twitter Advertising


You have a large number of options while advertising on Twitter.  The following techniques can help to ensure your Twitter advertising reaches the most amounts of prospective clients as possible:


Set up a Promoted Account


If you want to advertise on Twitter, you should set up a promoted account so you can connect to people with similar interests.  If you set up a promoted account, your profile will appear on the “Who to Follow Section.”  This section can increase the potential of your Twitter advertising because your profile will appear when people search for similar interests and have the highest chance of showing interest in your services. 


Promoted advertising on Twitter can be adjusted for geographic location and a designated marketing area within the United States as well. 


Engage in Promoted Trends


The trick to promoted trends for advertising on Twitter is updating your information and encouraging other users to talk about your services and even recent case results.  If you want to advertise on Twitter, promoted trends are the best way to raise interest in your specific geographic location.  A trend will appear if the subject is immediately receiving a large amount of attention.  Users can search for promoted trends and see what is being discussed in mass around their area.


Engage in Promoted Tweets


A promoted tweet can increase your Twitter advertising when a user searches for a term that is related to your services.  Additionally, a promoted tweet can increase your advertising on Twitter if you target certain followers and the followers of the user.  For example, if you want to advertise on twitter, you can make a promoted tweet appear at the top of the person’s timeline, and all of the user’s followers will be able to see the tweet.


You can increase your Twitter advertising awareness within the legal field by using the following tips as well:


1.       Adjust your advertising on Twitter for both mobile and desktop users.  What services are mobile users most likely to use? What services are desktop users likely to use? How can you adjust your Twitter advertising to market to both users?


2.       If you’re in a law firm and want to advertise on Twitter for a political campaign, you can enhance your promoted tweets.  Tweets for campaigns will have to meet standards for FEC-compliant notices, and the advertising on Twitter will have a purple promoted icon at the bottom of the tweet. 


Brand your Profile


One of the best techniques for advertising on Twitter is branding your webpage and enhancing its appearance.  If you want to advertise on Twitter, you can add a header image including a logo, image, or tagline.  All promoted tweets for Twitter advertising will appear at the top of your profile’s page as well. 


What are Sponsored Tweets?


Another form of advertising on Twitter is when a user talks about a particular service and the firm sponsors such tweets.  If a user wants to advertise on Twitter for a particular service, the payments are solely established between the tweeter and the company advertising on Twitter.  Twitter advertising through a sponsored link is only permitted in the following cases:


·         If the company is promoting itself

·         Tweeting about unpaid consumer recommendations

·         Tweeting compensated links if the tweets were manually approved by the user


Advertising on Twitter through sponsored links or tweets is a great strategy.  However, there are multiple rules when you want to advertise on Twitter using this method:


1.       The sponsored information must be manually approved


2.       The post should have a disclosure statement if the client was compensated


3.       The same tweets should not be repeatedly posted


4.       A third-party tool or app used to approved and post any tweets needs Twitter OAuth approval


Automating Actions to Users


Twitter advertising can also come in the form of automated responses to users, but this type of advertising on Twitter borders on being spam.  If you want to advertise on Twitter and send automated responses to users, they need to approve the measure in the first place.  Otherwise, Twitter discourages the following types of automation and Twitter advertising:


Automated Retweeting to Other Users

If your automate messages based on keyword searches, you’re automated messages and advertising on Twitter will likely be blocked and reported as spam. 


Automating Direct Messages

Although automating direct messages for a simple “thank you” can represent a good Twitter advertising practice, Twitter still discourages the messages because users will likely find the messages annoying. 


Advertising on Twitter: Conclusion


If you want to advertise on Twitter, you have multiple options to set up a successful campaign.  You’ll want to update your information as much as possible, provide incentives and good deals, and relay your messages in language that is easy to understand.  You can use Twitter Analytics to track your results as you advertise on Twitter as well.