You've tried everything you know about SEO, but it's still not working! What do you do? If you're like four out of five American law firms, you contact SEO expert services to help you figure out what to do next. Expert SEO services can get you out of your current search engine optimization rut and think of new ideas that you haven't yet tried. Keep reading to find out why hiring SEO expert services may be some of the best money you can spend in your marketing budget.
Why You Need Specialized Expert SEO Services
When you start looking for SEO expert services, you may be very surprised at how many of them have proliferated on the web. Today, expert SEO services are a multimillion dollar industry with professionals working on search engine optimization around the world. With so many companies competing for your business, it's important to pick one that specializes in helping attorneys with SEO.
Sure, it's possible that expert SEO services that don't really understand the business model of law firms could lead to positive SEO results. It's also possible that they could fail miserably. You don't want to risk your firm on untried SEO expert services. Instead, choose someone who can already show you multiple case studies from law firms of a similar size to yours.
You should also avoid hiring any services that won't agree to a non-compete clause in your area. Most specialized expert SEO services will only have one client from each geographic area, to avoid conflicts of interest. You don't want your SEO experts to be working for your biggest competitor and knowing all of your best tactics.
SEO Expert Services for Lawyers: Developing Keyword-Rich Content
When lawyers learn to write in law school, they're taught a very particular style of content. In much the same way, expert SEO services can help you write the best content for your chosen niche markets using the latest search engine optimization techniques.
Today's SEO expert services won't stuff your copy full of keywords (and if they do, they may not be much of an expert at all). Instead, they'll make it look polished, professional, and still appealing both to humans and to search engine robots.
Because designing optimized content often means having to include many variations on the same keyword set, hiring expert SEO services is a great way to avoid the mind-numbing tedium of making sure that all of these words are inserted at the correct density. You can even write your own content, then send it to SEO expert services for editing that will make it more likely to appear high up in Google's search results.
SEO Expert Services for Lawyers: Identifying Niche Markets
Another great use of expert SEO services is finding out which niche markets in your area have not yet been tapped. By analyzing keyword use in searches made near you, SEO experts can help you branch out your practice in new and exciting directions.
Attorneys who are just starting out may also want to consult with SEO experts to learn some ideas about the niches available to them and which might be best to start with. Because niche finding is a specialized service, you'll want to look for expert SEO services that have provided niche finding to a broad range of law firm clients in the past.
SEO Expert Services For Lawyers: Sharing Your Content
Even if you're great at writing your own content, on today's web, that's just not enough to stand out. You'll also need to find ways to share what you've done, and that's where expert SEO services come in. These services can help you to post your content online through a variety of platforms.
Depending on what your firm needs and what its desired client base is, SEO expert services may recommend a wide range of different websites and offline places to promote your site. Especially if your clientele tends toward younger people (less than 50), your expert SEO services may discuss ways to more effectively share the content you've made with smartphone and tablet PC users.
SEO Expert Services for Lawyers: Analyzing Campaigns
Unless you have a quantitative background that lets you do some serious number crunching, you may want to leave the math to the experts. That's why many expert SEO services offer analytics service. Analytics is the science of understanding not just who's coming to your website and from where, but what those traffic patterns mean.
Trying to guess what's working and what isn't in your campaigns can lead to big mistakes. Rather than using guesswork, your SEO expert services will use reliable mathematical and statistical methods to figure out where you're going wrong and why. What's more, expert SEO services can actually design tests on your website to figure out what content and design contributes to the highest conversion rate.
This kind of analysis is best when it's done not just once, but continuously as your website develops new and better content based on the results of testing. You may not see great results if you abandon your analytics research after a redesign, so keep testing and working with new ideas to find out what works best.
How SEO Expert Services for Lawyers Are Changing
As quality link building becomes a more important part of search engine optimization, expert SEO services have stepped up their game. No longer the era of the “pure SEO” agency, today's services tend to offer a wide range of services including social media, mobile optimization, and quality link building across many different types of websites.
When you hire SEO expert services today, you'll also have to decide which of those aspects of complete search engine optimization you want to emphasize. While many agencies can do any type of SEO, they're bound to have their strengths and weaknesses, and you should be prepared to identify those and prioritize what you believe is most important for your firm to improve.