Avoiding Bad Twitter Affiliate Marketing Strategies
Affiliate Marketing: Twitter
According to a report issued by Marketing Land on December 23, 2011, it is estimated that about 120,000 affiliate tweets occur every week, and about 47% of all affiliates rely on Twitter affiliate marketing as a valuable tool.
If you’re thinking about affiliate marketing, Twitter users need to know what techniques can have a negative result and which techniques can create the most success.
Bad Techniques for Affiliate Marketing on Twitter
Bad Twitter affiliate marketing may not only affect the reputation of the follower, but it may affect the reputation of the firm’s brand as well. Companies will keep a close eye on their affiliate marketers to make sure they do not pose a threat to the company’s reputation. If the follower shows signs of bad affiliate marketing, Twitter merchants will generally unfollow the person.
The following techniques for affiliate marketing on Twitter are considered bad techniques:
1. Don’t expect to try and promote a product with one tweet that is 140 characters long. A product review needs to be longer than 140 characters long. Affiliate marketing on Twitter needs expanded over multiple tweets, and links need provided to outside resources as well.
2. DO NOT try Twitter affiliate marketing through direct message (DM). If you engage in this type of affiliate marketing, Twitter will likely suspend your account, and this method can seriously damage the credibility of a brand along with the reputation of your firm.
3. Don’t promote a product or service that tells people they can make money on Twitter by using the product. This type of affiliate marketing on Twitter is worthless.
4. Do not use spam in Twitter affiliate marketing. Spamming tricks followers into clicking on a link they would not otherwise click on. For example, a type of spam in Twitter affiliate marketing will occur when a firm mentions a popular follower and then provides a link that is unrelated to that person. If you engage in this type of affiliate marketing, Twitter will likely suspend your account as well.
The Best Techniques for Affiliate Marketing on Twitter
The following techniques are some of the most ethical and effective techniques for Twitter affiliate marketing. If the firm engages in the following types of affiliate marketing, Twitter followers will likely respect the brand and show high clickthrough rates:
1. Develop a Theme for your Twitter Account
If you’re promoting a bunch of different products that are unrelated, your readers will assume you’re just trying to make money. However, if you engage in affiliate marketing on Twitter for similar products, or even maintain updated marketing for the same products, your readers will know that you’re truly concerned about promoting a quality product. Relevancy is the key to any affiliate marketing, especially Twitter affiliate marketing.
2. Personalize the Affiliate Marketing on Twitter
If you’ve has success with a certain area of affiliate marketing, Twitter users should ask the follower to tweet something about the marketing they went through and how happy they were with the product or service. If the user tweets about a product they received because of your firm’s Twitter affiliate marketing, you can mention the follower in future tweets. You’re basically tweeting a mini-review using this method.
3. Provide Links for Twitter Affiliate Marketing Indirectly
If you’re considering affiliate marketing, Twitter users should not post a link directly to the product or service they’re marketing. Instead, write a longer a detailed review about the product or service on your blog, and then provide a quick statement about the product or service with a link to your blog. This type of affiliate marketing on Twitter will increase traffic to your blog and make followers respect your reviews as well.
4. Use Casual Language while Engaging in Twitter Affiliate Marketing
If you want to use affiliate marketing, Twitter users want casual language. The last thing a follower wants to hear is a marketing statement that sounds like telemarketing or something you’d hear off of television. Avoid using sales pitches because followers will assume you’re just trying to make money. If you use conversational language within your tweets, followers are more likely to respond and engage in affiliate marketing on Twitter for legal products and services.
5. Market Products you have Used or have a Large Amount of Experience In
If you’re thinking about affiliate marketing, Twitter users should only consider products they’ve used in most cases. An exception is when an associate in the firm has used or recommended a great product and service and you want to promote it through affiliate marketing on Twitter. If you try to promote products through Twitter affiliate marketing of which you have little knowledge, followers will likely see through the writing.
6. Track Results from your Followers
If you want to start affiliate marketing, Twitter users need to monitor how their followers are responding in real time. For example, if you post information about a certain product or service, how many people are retweeting? How many people are mentioning your firm’s profile? How many people is your firm bringing to the blog after advertising a certain product or service? All of these measurements and more are important in affiliate marketing on Twitter.
7. All Marketing on Twitter is Better in Moderation
This has been a common yet important theme throughout this article. You don’t want to overload your followers with a large amount of Twitter affiliate marketing or else they’ll assume you’re just trying to make revenue. One quality review is better than a number of simple and uninformative reviews.
Conclusion: Affiliate Marketing on Twitter
If you want to start affiliate marketing, Twitter is a great option as long as you use the social networking service ethically and professionally. . Remember to keep track of your data and make adjustments to improve the campaign for your firm.