If you've thrown your hands up in frustration over your search engine optimization efforts, it's time to look for a service to handle your SEO for you. Finding an affordable SEO service, though, can sometimes seem like more of a time-consuming chore than just doing the SEO yourself. After reading this guide, you'll be better prepared to search for affordable SEO services that will provide great value for the money your law firm spends.
Step 1: Know Your Strengths and Weaknesses
Law firms aren't all the same, and their SEO needs aren't the same either. When you need an affordable SEO service, you should think about exactly what kind of law firm you have. In large part, successful SEO depends upon knowing who your audience is. Who are you trying to draw in to your website by hiring affordable SEO services? Other attorneys, who can make referrals to your firm? Or consumers, who will have a case of their own for you to work on?
You should also take a look at your existing SEO efforts. If you've done nothing with SEO already, it may be harder to find an affordable SEO service that can do everything you need. On the other hand, maybe you've already done some SEO but just aren't seeing the results you've been hoping for. If that's the case, affordable SEO services may be easier to seek out.
It's also important to think about how much time your law office will be willing to spend working on SEO efforts in the future. Affordable SEO services are much easier to come by if you're willing to accept an initial consultation with the service, then maintain your website on your own. It can be difficult to find an affordable SEO service if you want them to take care of everything, including content creation on your blog and website maintenance.
Step 2: Decide What To Live Without
Once you've thought about your firm's strengths and weaknesses, think about which aspects of SEO can fall by the wayside without your firm suffering too much. For instance, let's say that you're part of a law firm that does almost all of its work with businesses, rather than consumers. If this is the case, you may want to focus the efforts of the affordable SEO service you hire on making sure that your LinkedIn profile looks great and that your keywords are attractive to business clients.
On the other hand, if your law firm works in consumer-centric areas like family law or criminal defense, affordable SEO services will probably want to concentrate on keywords relevant to consumers, not businesses. When you use an affordable SEO service, you won't be able to do everything, but with a little forethought you can do everything you need.
Step 3: Decide What You Need
What's the biggest goal you have in mind for your affordable SEO service to accomplish? Some law firms hope that with the help of affordable SEO services, they can redesign their website and make it more likely to appear in the first page of organic search results. Other firms want their affordable SEO service to help them with link-building or social media integration.
Remember that you don't need to do everything all at once. Hiring an affordable SEO service for a consultation or a website revision can have a strong effect on your traffic, even if you just hire them for a short period of time. Prioritize so that you know exactly where your biggest need areas are. Does your company's website look like it's still stuck in 1998? Time for an affordable SEO service to fix that. Do you have a great website that suffers because almost no one links to it? Affordable SEO services can help.
Step 4: Compare Affordable SEO Services
Just like law firms, each affordable SEO service will have its own set of strengths and weaknesses. During your research on affordable SEO services, you'll need to find out which service has the strengths that mesh best with your top priorities.
For any affordable SEO service you're considering, you should be able to take a look at websites they've already optimized and be able to talk to past clients. If any affordable SEO services you contact are unwilling to give you these contacts or show you previous work, move on to the next service. You don't want to risk putting your law firm's marketing fate into the hands of an inexperienced SEO service, even if their fees are quite low.
Step 5: Choose Your Affordable SEO Service
Once you've gotten a feel for the work provided by the different affordable SEO services, you can pick the one that's best for you. Your initial consultation with an affordable SEO service will generally be the time when you can discuss your search engine optimization progress and problems. The best affordable SEO services will be able to give you a great deal of insight as to why your problems are occurring after a look at your traffic.
Clear communication is vital to your success with an affordable SEO service. Because businesses want different things from their SEO services, if you are not direct in your communication, your service may work for you in a different way than you had expected or wanted.
Step 6: Monitor Your SEO Progress
While there are certainly many affordable SEO services that work very well, not every service works for every law firm. You need to keep an eye on the progress being made by your affordable SEO service to make sure that you're not wasting money.
At any time, you should be able to ask for your SEO service to provide you with analytics that show how well you're doing in comparison to how you were doing some time ago. SEO can sometimes involve a slow start, but if you're not seeing progress within six or seven months, it's probably time to find a new provider of SEO services.