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How To Advertise on Facebook in 7 Steps

How To Advertise on Facebook in 7 Steps

Today, many legal professionals already know why to advertise on Facebook.  Advertisements on Facebook reach a billion people worldwide.  Instead, most legal marketing professionals have moved on to asking how to advertise on Facebook.  Keep reading to learn how to get your advertisements on Facebook and in front of the right people.

Facebook Advertising Step 1: Get Your Website Ready

Before you start launching advertisements on Facebook, you need to think about your website.  Why advertise on Facebook, only to lead potential clients to a website that looks like it could have been made years ago with very few updates since?  Even if you learn how to advertise on Facebook very well, you won't get conevrsions without a website that is designed to look clean and modern.

You should also make it so that any blog content you have is shareable.  This blog content can then become Facebook advertisements of sorts.  If they're popular enough to be passed on, you may enjoy viral popularity.  Why advertise on Facebook exclusively with paid ads?  Make the free features of Facebook work in your favor, not against you.

You should also create your landing pages at this time.  Why advertise on Facebook to a broad market when you can niche market and receive more traffic for your website?  Landing pages are an important part of learning how to advertise on Facebook.

Facebook Advertising Step 2: Click to Create Advertisements on Facebook

When you've decided that your website is good enough and you want to know how to advertise on Facebook, you can click on the “advertising” button and create your first ad.  One of the best parts of the intuitive Facebook advertising interface is that even beginners can use it.  You shouldn't have much trouble figuring out how to advertise on Facebook using the tools provided.

Of course, these steps on how to advertise on Facebook assume that you already have a Facebook account.  If you don't, you're going to need to create one in order to post advertisements on Facebook.  Why advertise on Facebook if you don't even have an account?  This part of the process is actually quite easy, and Facebook will all but hold your hand during registration.

Facebook Advertising Step 3: Pick Your Images and Text

Once you've entered the ad creator, you're ready to learn how to advertise on Facebook.  Advertisements on Facebook come in two basic forms, sidebar ads and sponsored stories.  When learning how to advertise on Facebook, you probably want to start with sidebar ads.

Why advertise on Facebook with sidebar ads?  Because they're the easiest advertisements on Facebook to get started.  All you'll need to do to learn how to advertise on Facebook with these ads is just add your text and an image that will capture your audience's attention.  The text should often have questions, or a call to action, that will make audiences more likely to click your advertisements on Facebook.

Facebook Advertising Step 4: Target Niche Audiences in Advertisements on Facebook

Why advertise on Facebook to huge numbers of people who have no reason to use your services?  In this step, we'll learn how to advertise on Facebook only to the types of people who are most likely to need the services that you provide.  For example, let's say that you want to have advertisements on Facebook for your law firm, which primarily handles child support modifications for fathers.  If this is the kind of firm you're running, why advertise on Facebook to women or people without kids?

Narrowing your audience is a vital part of learning how to advertise on Facebook.  As you test several different niche marketing tactics, you'll find out which kinds of advertisements on Facebook tend to get the most clicks and conversions.  This will help you plan out how to advertise on Facebook in the future.

Facebook Advertising Step 5: Scheduling and Pricing Your Advertisements on Facebook

This is the part of Facebook advertising that can involve some tinkering.  In order to put advertisements on Facebook, you'll need to schedule your ads, decide on a budget, and price every click or every 1000 impressions.

In order to decide whether to pay by the click or by the impression, you will have to choose what to optimize your advertisements for.  Choose to optimize them for clicks, not for visibility.  Why advertise on Facebook and pay for a lot of impressions from people who don't actually need legal help right now?  Attorneys in particular are much better off using advertisements on Facebook on a pay per click basis.

Facebook Advertising Step 6: Check Your Work

Before any of your Facebook ads go live, you'll have a chance to review them.  Don't just click through the review process as fast as possible to start making the next ad.  Carefully take a look at your potential ad and proofread it meticulously.  Why advertise on Facebook if you're not willing to put your best foot forward?

You should also verify that your budget and pricing look correct.  As long as everything looks good, you can make your advertisements on Facebook go live quickly.  Within hours or days, you should start seeing data that will let you know whether you've engaged your audience sufficiently.

Facebook Advertising Step 7: Monitor Your Results

Why advertise on Facebook?  To get results, of course.  So why advertise on Facebook if you're not going to keep track of those results and make sure that you're getting what you need from your ad campaigns?

Facebook offers a wide range of testing and analytics tools that let you arrange split tests of ads and compare your results for several different campaigns at once.  If you're not using these tests, you're not getting the most you can out of your advertisements on Facebook.  Try testing not only different content (for example, ad fatigue sets in after a day or two—start changing up your images frequently!) but also different targeting.  You may find that a new niche of people is interested in the kinds of services your law office provides.