CPM Advertising

CPM Advertising

CPM Advertising



The Harsh Reality of CPM Advertising


Number of Readers= Chances for CPM Ads


If you’re running a legal website and want advertising, CPM advertisers will not start to consider running ads on your website until you have thousands of page views every month.  If you have a popular blog and want advertising, CPM ads are usually an option if you have common types of readers who need information on related topics. 


How can I find a CPM Advertising Agency for my Website?


There are several steps you can take to find a CPM advertising agency that is willing to run CPM ads on your websites:


1.       You should investigate websites that are similar to your website and currently have advertising.  CPM advertisers will often try and target websites that have similar content so they can reach an audience through several different websites. 


2.       Once you’ve found CPM advertising companies that direct their services to particular subjects and websites, you’ll want to start looking for media buyers.  The best tool you can use to find a company that buys CPM ads is to search on Google and LinkedIn. 


3.       If you’re starting up a newer website and still want to consider advertising, CPM companies with smaller numbers of media reps will generally be the most willing to help you.  A larger CPM advertising company will mainly respond and help a large legal website and try to settle with a contract, but a smaller company is more likely to help the newer website at a lower cost.


4.       Once you’ve found a company that may consider running CPM ads on your website, you’ll want to correspond with an employee directly or by email.  You shouldn’t contact the company over a social networking website because this type of correspondence can appear unprofessional.  Keep the email simple and discuss how the company could benefit the prospective clients.  .  CPM companies will likely receive a large number of emails, so keep the email simple and direct. 


After you’ve contacted as many CPM advertising companies as possible, you’ll usually have to wait several weeks to receive a couple of responses.  Don’t expect responses from every company for CPM ads.


Negotiating Prices for CPM Advertising


After you’ve heard back from several companies for advertising, CPM rates need to be negotiated, and most companies are completely willing to negotiate.  If you’re using AdSense, you should take your projected revenue for a particular slot and even double the figure. 


The company for CPM ads will usually negotiate prices down, and even though they may accept your original stated price, they may ask for additional space for free.  In order to justify why you need certain rates for advertising, CPM companies will usually want to hear how your legal website differs from other legal websites and what factors will get more readers to use the CPM ads. 


Steps to take after starting your Advertising (CPM) Campaign


Once you’ve begun your campaign for CPM advertising, you’ll want to start off slow and slowly make adjustments depending on the data.  Several steps listed below can help you analyze your campaign for advertising (CPM):


1.       Make sure you’re tracking the URLs with software such as Google Analytics, SEOmoz, or other well-known software.  With the software supplied by Google or other company for the CPM advertising campaign, you can see the outcomes of campaign spending and you can calculate your return from advertisements. 


2.       Export the information about the CPM ads to a spreadsheet.  The agency that is responsible for the CPM ads will send you data, and you can compare your own data to the data from the agency.


If there is a large difference in the data from the CPM advertising company and your results from Google or other software, you should question the data from the agency.  You should know that no program is going to offer the same numbers on advertising (CPM), and you should usually see a difference around 10%.  If you see a larger difference, you should definitely contact the CPM advertising company. 


Steps to take once you’re your Advertising (CPM) Campaign has been running

After CPM advertising has been operating on your legal website for some time, you’ll want to consider how any changes could help or improve your website.  Some of the things to consider include the following:


1.       Are the CPM ads increasing or decreasing your business: you’ll want to be careful that certain advertisements are not indirectly reducing your business.  For example, readers may be coming to your blog or website for legal advice, but if they click on CPM advertising and find that the information is better than what they received on your website, they may not travel back to your website. 


2.       Consider other companies for advertising (CPM): if you’ve noticed increasing benefits from your CPM advertising campaign, you should consider looking into additional companies for even more advertising as long as other advertising (CPM) agencies do not have rights to all of the advertising on your website.


3.       Consider the professionalism of the CPM ads: if you run a legal website or blog and rely on readers to eventually use your services, you’ll want to consider what ads you run on your website.  Some readers may view certain CPM ads as unprofessional and shy away from your services.  Then again, if you have highly credible advertising (CPM) on your website, readers may view the ads as evidence that your services are some of the best in the area. 


CPM advertising is an ongoing process, and the steps listed in this article will help you start, make changes, or even reduce your CPM advertising.  If you can’t devote time to your campaign for CPM ads, you should consider hiring outside help. 




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