Once you've got good backlinks to your website, you may think that your backlink building work is done. Not so—it can take weeks or even months for Google and other search engines to index your backlinks. During that time, your search engine rankings will be the same as they've ever been, rather than reflecting the progress you've made on link building. To get that link juice flowing to your website faster, you might be thinking about using a piece of software like Backlink Energizer or Backlink Booster. In this guide, we'll take a look at these pieces of software and help you understand their pros and cons so that you can make an informed decision about using them for your backlinks.
What Is Backlink Energizer?
One of the ways that you can get your backlinks indexed faster by Google is to have backlinks made to your backlinks. Backlink Energizer is a backlink indexing tool that is hosted on a WordPress blog. Rather than hosting this plugin on your already existing website or WordPress installation, you set up “drone” accounts that are only designed to post backlinks to your backlinks.
According to the creator of Backlink Energizer, in initial tests, websites that weren't using any backlink indexer typically see 20% or so of their backlinks indexed within 90 days. Websites that use Backlink Energizer, on the other hand, tend to see about 75-85% of their links indexed in the same time span. Currently, Backlink Energizer costs about $50.
Keep in mind that you should only use this piece of software if you already have spent time building good backlinks. If you don't already have a large number of backlinks to your website, you need to work on that before purchasing any kind of backlink indexing software like Backlink Energizer.
What Is Backlink Booster?
Another service designed to encourage Google to index your backlinks, Backlink Booster works in a similar way to Backlink Energizer. In much the same way as with Backlink Energizer, you should probably not use Backlink Booster unless you already have a significant backlink presence on the web.
Instead of working from a WordPress install, Backlink Booster is a standalone service. It is sold on a subscription basis, and can incorporate not only your blog backlinks but also any social media services that you use in order to better help with indexing your backlinks.
If you want to try Backlink Booster but aren't sure that you want to commit to paying the monthly subscription price (anywhere from $19 for a “Lite” account with limited functionality to $599 for the Enterprise package), you can do a five day risk free trial. This allows you to “test drive” the backlink indexing tools offered by Backlink Booster and see if they're right for your website. In some cases, you may find that you actually want to create more backlinks first before even starting to use this kind of indexing tool.
Are Backlink Booster and Backlink Energizer Effective?
Hundreds of people all over the web have reviewed Booster and Energizer. Unfortunately, their results have been quite mixed. While some people praise both pieces of software, it's more common for people to have a less than satisfactory result.
Several online reviews have noticed very similar results: after their search engine rankings initially climb substantially while using these tools, they later taper off or even start dropping. Others noticed very little difference from what they might have expected without using any special backlink indexing software at all: for example, one review noted that after 6 months, only 23 percent of backlinks that were “boosted” by Backlink Booster had actually been indexed by any search engine.
These mixed reports may reflect differences in the nature of the original backlinks—for example, it wouldn't be surprising if these programs had more success in boosting or energizing high quality backlinks than low quality ones. However, until more testing can be done to understand what makes the difference, it's unclear why the effectiveness varies so significantly from website to website.
Backlink Energizer, Backlink Booster, and Google Penguin
One thing that has had a significant effect on all backlinks and backlink indexing tools is an algorithm update called Google Penguin. Google Penguin works by penalizing websites that are perceived as being artificially search engine optimized instead of relying on quality content and organic backlinks.
Because of this algorithm change, Backlink Energizer and Backlink Booster have gotten updates. Each now claims to be Penguin-proof, using secret networks of high PageRank websites that Google has yet to detect are being used for artificial backlinking purposes.
Even with these changes, some webmasters have reported seeing their search engine rankings drop due to Penguin after using these tools. What's more, it's very unlikely that Penguin will be the last update done to try to foil artificial search engine optimization. What seems like a “safe” website to have backlinks on today may not be once new updates roll out.
Conclusion: Should You Use Backlink Energizer/Backlink Booster?
The mixed reports about the efficacy of Backlink Energizer and Backlink Booster should make you think twice about using either of these pieces of software. If you're considering using any type of backlink indexing program, you should at a minimum ask for a trial period and try the software out for yourself first. If you're not seeing significant increases in your backlink indexing within the trial period, you probably don't want to subscribe on a long term basis.
It may well be that the time of generating easy automated backlinks has just about come to an end, as Google increases its ability to detect and penalize any website that uses these techniques. You may be better off focusing your attention on generating organic backlinks using high quality content and social networking. This kind of backlinking is unlikely to ever result in penalties from search engines, so you can count on it as a long term strategy instead of just using it for now.