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Web Analytics Tools for Social Networking

 

Do I need a Web Analytics Tool for Social Media?

 

If you’re an attorney and you haven’t marketed your services through social networking, it’s likely that you’re behind your competitors in your area.  Some web analytics tools offered by Google and Yahoo can indirectly measure the results social media had on visitors to your main website, but you should consider a web analytics tool that measures your social media sites directly. 

 

Free Web Analytics Tools for Social Networking and Law Firms

 

1. Social Mention

 

This web analytics tool allows you to search results in real-time for social media websites.  The web analytic tools allow you to establish alerts for keywords or your firm’s name and then receive daily emails telling you the number of people tracking you through social media.  You can also download a widget to receive alerts in real-time, but the website recommends that you rely on email alerts to track your results over a period of time. 

 

2. Twazzup

 

 This web analytics tool is easy to use and is much simpler to use compared to most web analytics tools.  You do not have to download any software to your computer, and you can type in keywords (such as your firm’s name) to see what people are saying about your services on Twitter.  The web analytic tools offered by Twazzup also allow you to search for what people are saying about your services on other websites and blogs. 

 

3. Addict-o-matic

 

The web analytics tools offered by this service are considered some of the best for monitoring social media websites.  This web analytics tool allows you to monitor results on Twitter, Flickr, Bing, Google Blog Search, WordPress, YouTube, and many more.  The web analytic tools are easy to use and you can see what social media websites are talking about the services of your firm.

 

4. HowSociable

 

The web analytics tools offered by this service allow you to measure results on some of the most popular social networking websites available today.  The web analytics tool allows you to measure results on Facebook, YouTube, LinkedIn, Google, Yahoo!, Wikipedia, and numerous other websites.  The web analytic tools give you a visibility score that allows you to measure your firm’s performance and brand awareness.  The results are sent through email alerts.

 

As mentioned above, a large percentage of social networking websites offer their own unique web analytics tools.  Some of these web analytic tools are easy to use and can measure multiple results, but by using any web analytics tool above or below, you can measure results from multiple websites at a time. 

 

Web Analytics Tools for Social Networking with a Price

 

1. Scout Labs

 

This web analytics tool offers a free 14 day trial before you officially sign up.  The web analytics tools offered by this service allow you to easily track your advertising campaigns and those of your competition throughout several different social media websites. 

 

2. HootSuite

 

 The web analytic tools offered by this service are offered in a free version and a paid version, and you can try the paid version for a whole month before deciding which version is best for your firm.  The web analytics tool allows you to evaluate the performance of your advertising campaign through multiple social media websites, and you can also monitor comments about your services with the web analytics tools as well. 

 

3. Trackur

 

The web analytic tools offered by this service also come in a free and paid version.  The web analytics tool only charges about $18 per month and—according to a large percentage of reviews across the internet—stands as one of the best web analytics tools for monitoring social media websites.  You only have to pay for the web analytic tools you choose to use with the service, and the company prides itself with its simple design and user-friendly tools. 

 

4. BrandsEye

 

The web analytic tools offered by BrandsEye offer starting packages as low as $1 per month for legal bloggers and increases prices for packages that are offered to businesses and firms.  The web analytics tool is considered one of the best on the internet for monitoring the reputation of your brand, which can prove extremely beneficial to your firm if you’re advertising across several different social media websites. 

 

The web analytics tools offered by this service allow you to search various websites on the internet and the service provides an overall score determined by what people are saying about your brand and services.  By using the score and web analytic tools, you can make adjustments to your advertising campaign and measure the results with your score over a period of time.

 

5. Radian6

 

Even though this web analytics tool is one of the more expensive social media tracking services offered on the internet, it’s also considered one of the best.  The web analytics tools provide a dashboard for you to track multiple websites at one time and there are also professional web analytics tools. 

For example, you can use Radian6 to examine multiple case studies across several different social networking websites, and you can also review e-books and other services to help your advertising campaign. 

 

Conclusion

 

You should check out several different web analytics tools before you decide what service is best for your firm.  You might consider choosing a free web analytics tool before pursuing options that require a monthly fee so you can get adjusted.  Many firms hire outside help to manage an advertising campaign across social media websites, but you’ll have to decide whether you have the time and motivation to pursue such a campaign by yourself. 

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