Everything About Search Engine Optimization Blog
Search engine optimization for blogs can increase your blog traffic by 50 percent or more. Today, a search engine optimization blog goes far beyond using search keywords. Search engines want quality, informative content, and to keep your search engine optimization for blogs working well, you'll need to keep reading this guide so you can learn a few basics.
Why Should I Start a Search Engine Optimization Blog?
There's no kind of promotion that can get new visitors to your website as easily as search engine optimization with blogs. Search engine optimization blogs are used by 12 percent of small firm attorneys, and of the attorneys who use it, most are already seeing results in the form of new business.
Search engine optimization for blogs helps your website attract traffic for a wider range of keywords than if you had just used SEO techniques on your main website. Having a continuous stream of fresh content means that you'll be able to attract new inbound links that make your blog appear earlier in search results.
The best thing about blogging is that search engine optimization for blogs today no longer requires just a lot of keyword-dense prose: quality matters, and if you have something to say about the law or the legal profession, you can now bring in clients and referrals with your words.
Who Visits a Search Engine Optimization Blog?
There are two ways that you can build business through search engine optimization for blogs. If your practice is consumer focused, you can work on a search engine optimization blog that discusses consumer issues and links back to your website. For example, if you're a personal injury lawyer specializing in birth defects, you can discuss new scientific research in a consumer-friendly way in your blog.
Consumers won't usually visit (or at least spend much time on) blogs that are targeted at other attorneys. However, if you have an interest in some aspect of the legal profession or are great at explaining the law to other lawyers, you may want to consider using search engine optimization for blogs to draw other professionals in.
Referral business can skyrocket if your blog becomes well-known as a quality place to seek information about the law. Figure out who your target audience is before you start writing articles for your blog.
What NOT To Do On Your Search Engine Optimization Blog
Don't try to have a blog that appeals to everybody or talks about a very wide area of the law without many specifics. You're much better off trying to niche market based on your firm's strengths. Search engine optimization for blogs works best when your articles appeal to a focused target audience, not when you try to be all things to all clients.
Don't forget about your blog even when business picks up. Your search engine optimization blog can be a consistent source of new clients and referrals, as long as you keep your readers. If you stop updating it, though, your readers will go elsewhere and any new efforts you make toward search engine optimization for blogs may be wasted.
Don't shut down your comments section or only allow a few commenters to make posts. You want for people to discuss your articles, and inbound linking is absolutely necessary when doing search engine optimization for blogs. Conversations lead to your articles being shared—silence is the enemy, not spirited discussion.
Search Engine Optimization for Blogs: Problems and Solutions
If your search engine optimization blog seems to be bringing in a very large number of visitors, but your bounce rate is very high, you should check your content and the appearance of your website. Web users are very wary of any website that strikes them as potentially being spam or uninformative. Is your search engine optimization blog giving off the wrong signals?
If the bounce rate isn't as big a problem, but you still don't seem to be getting the number of clients you want from search engine optimization for blogs, you should consider ways to better focus your SEO efforts. Perhaps hyperlocal targeting, including keywords that involve small suburban towns or even city neighborhoods, could get you the audience that you're looking for.
It's important to remember that blogging is a long-term SEO solution, not a short term one. Blog traffic won't bring you new clients in the first few days that you maintain a blog. If you're having problems with your traffic but haven't yet had a blog for more than a few days or weeks, the best solution may in fact just be to wait until your search engine optimization for blogs has had a real chance to work.
Some lawyers, especially at smaller firms, find that maintaining a search engine optimization blog is just too difficult when combined with their other responsibilities. Some marketing agencies specialize in search engine optimization for blogs and can even have professional copywriters draft new, creative content for the blog you're heading.
Search Engine Optimization Blog Analytics
Much like in school, you should always check your work when you use search engine optimization for blogs. A number of analytics tools, including popular ones from Google and Yahoo, can help you to analyze your web traffic based on demographics, search engine keywords, or just about anything else you can imagine.
When you're starting to look at analytics for your search engine optimization blog, you should identify several key performance indicators (KPIs) that identify what, to your project, means “success.” You don't need to keep as close an eye on indicators that don't seem to change your KPIs.
An example: perhaps you want to look at what is driving the largest number of people to a “contact us” page on your website. If so, you should focus on what changes these numbers, rather than just the number of visitors to a blog entry about a change to bankruptcy law. Focusing on what matters can prevent analytics from becoming overwhelming while helping you to really zero in on what matters to your search engine optimization blog.