When you became an attorney, it's likely that you didn't think that you'd have to know anything about computer programming. That's for other people, in other jobs, right? Wrong! While there's no reason for you to learn how to program, it's a good idea to understand the basics of how some computer programming works. For example, link exchange with PHP is one of the most common ways for attorneys to build links online in 2012. But before you can really use PHP link exchange, you should know something about it. In this guide, we'll answer the most frequently asked questions about link exchange with PHP.
What is PHP? How Does It Help Link Exchange?
PHP is a programming language that is included on websites that are made with HTML. PHP is known as a “scripting language,” because it's used to create scripts that execute specific functions on a website. For example, a PHP script on a news station's website might check where a user's IP address says they're coming from, then display a readout that includes current weather information.
Link exchange PHP is one way that you can use PHP on your website to improve both user experience and your own marketing efforts. PHP link exchange involves putting a small piece of this scripting language on your website. When the code is added, a part of your website will allow people to create new link exchange with PHP automatically.
Why is PHP Link Exchange So Important?
Link exchange with PHP is much easier than actually going through the process of building organic links. While you can't use PHP link exchange for every link on your site (we'll get to why that is in a few minutes), it's fine to use it for some of your link presence, and will be faster than just about any other method for building links.
Inbound link building is extremely important to search engines today when deciding where to display your website among search results. If you don't do link building through link exchange with PHP or some other method, the odds that your site will be #1 in many people's searches are basically slim to none.
Today, up to 70 percent of your total ranking status depends on your link structure. Using contextual PHP link exchange is a great way to build links without attracting suspicion from Google and other search engines.
Should We Create Our Own Link Exchange PHP Code?
Here's the good news: not only do you not have to learn how to program to use PHP link exchange, you probably shouldn't even try to make your own code. After all, link exchange with PHP works only when you can build up a large number of exchangers that are interested in swapping links with each other.
The only time that you would ever need to know how to program your own PHP link exchange script is if you want to create your own exchange. Instead of making it yourself, you're going to copy and paste the script to start using link exchange with PHP right away. If you haven't built your website yourself, it's probably a good idea to have your website contractor do this work for you—even a slight error in your code can make your new PHP link exchange tool completely useless.
Using PHP Link Exchange Tools
Once you've done link exchange with PHP, you may want to start using some PHP link exchange tools. These tools will help you to solve problems in your link exchange and maintain the links that you have created.
For example, one of the types of tools you can use when doing link exchange with PHP is a reciprocal link checker tool. These tools are used to make sure that the websites you have two-way links with are still linking back to you. If they're not, you are no longer getting their link juice and should either take your reciprocal link down or ask the webmaster to put your link back up.
Another PHP link exchange tool can detect your number of reciprocal links versus one way links (there's more about why you'd want to do this in the next section). You may also want to find out information about the PageRank of the link exchange PHP pages you're linking to, and can use another tool to find this.
Problems With Using PHP Link Exchange
While it may sound like there's no downside to link exchange with PHP, that's not quite true. If Google sees that you are using a very high percentage of links from PHP link exchange websites, you'll be penalized and new links you build through link exchange will no longer contribute any authority to the website you're building.
If that wasn't bad enough, you also need to keep your link exchange with PHP very slow on new websites. Google identifies as overoptimization any PHP link exchange efforts that are too fast for a website's traffic level. You can only start creating large numbers of links by slowly ramping up to that amount as you gain traffic.
Alternatives to Link Exchange with PHP
Of course, there are a lot of ways that you can build links without PHP link exchange. The slowest, but also the most reliable, form of link building is to attract attention to your website organically. Social networking is a great way to start your content going “viral,” which means that it spreads in an almost uncontrollable way.
In order to do any kind of viral content distribution, you'll need—more than anything—to have content so great that people definitely want to share it with people they know. If you're not creating great content, people will have no reason to give you a free link.
PHP link exchange should never be used as your sole link building strategy, so it's a good idea to have social networking profiles built and start building your one way links at the same time that you start working on your reciprocal ones.