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Guide for Attorneys on Marketing your Blog with Top SEO Techniques

 

Internet Marketing Strategy for Blog in Law

 

If you need help on marketing your blog, this article covers information on the following strategies:

 

·         Differences between SEO techniques for blog and other legal websites

·         Researching keywords

·         Domain registration

·         Research trends

·         Use the best headlines

·         Using web analytics

·         Working on structure of your website

·         Ethical networking and the effect of bad networking

 

Internet Marketing Strategy for Blog in Law: Difference Between a Blog and Other Website

 

Legal websites depend heavily on buying links and spending heavily for placement on search engines.  The SEO techniques for a blog rely heavily on social networking.  Consider the following social elements on SEO and marketing your blog:

 

Internet marketing tips for Blog in Law:

 

·         engagement with other legal bloggers is essential

·         Rich Site Summary (RSS) allow easily allow readers to subscribe to every post and receive real time notification

·         encourage readers to provide valuable comments to increase the blog’s rank

 

Internet Marketing Strategy for Blog in Law: Research Keywords

 

There is a large amount of paid keyword tools and free tools as well for attorneys.  The most popular option is Google AdWords, but you can find information on more tools under SEOHandbook:

 

Internet marketing tips for Blog in Law #1

 

·         Attorneys need to use keywords in the content and the important section of the blog, like the title and subsections.  Focus on readability.

 

Internet marketing tips for Blog in Law #2

 

·         Keep up with keyword trends for help in marketing your blog with tools like Google Blog Search, Yahoo! Buzz Index, Google Trends, and more.

 

Internet Marketing Strategy for Blog in Law: Domain Registration

 

As an attorney, you don’t want to use WordPress, Blogger, TypePad, or other domains unless you’re only starting out.  However, even if you’re starting out, there are great tools for creating domains at a low price. 

 

Internet marketing tips for Blog in Law

 

·         Consider using GoDaddy.com to register a domain name for your legal blog.  You can register a name for around $10. Dreamhost is another great option. 

 

Internet Marketing Strategy for Blog in Law: Researching Trends

 

Attorneys need to stay updated on trends within their own field and trends for marketing your blog as well.  Consider YouTube for trends on an internet marketing strategy.  Blog writers can look under the most popular, most discussed, and favorite videos and find updated information daily.

 

Internet marketing tips for Blog in Law

·         Read blogs within your field of law and see what blogs are getting linked.  What strategies are the legal blogs using?  What content are they offering that your legal blog is not?

 

Internet Marketing Strategy for Blog in Law: Using the Best Headline

 

Marketing your blog depends heavily on descriptiveness and emotion within your title, headline, and sub-headlines.  The following tips seem simple but offer proven results for attorneys:

 

 Internet marketing tips for Blog in Law #1

 

·         Include a keyword in the headline along with the main subject of the post.

Internet marketing tips for Blog in Law #2

·         Consider asking a question, listing a number of points in your post, or promising an answer for a particular question.

 

Internet Marketing Strategy for Blog in Law: Using Web Analytics

 

Many attorneys like to use Google Analytics because it’s free and offers a large amount of options.  You have multiple other options for software when marketing your blog.  You’ll have to research what parts of your website rank well, topics that readers find credible, and the negative aspects of your blog as well. 

 

Internet marketing tips for Blog in Law #1

 

·         track what blogs and legal resources are linking to your blog, what viewers are searching for, and what posts are receiving the most links

Internet marketing tips for Blog in Law #2

·         Consider using analytics programs like Performancing which tailor specifically to blogs.

 

Internet Marketing Strategy for Blog in Law: Working on Structure

 

A large percentage of attorneys and firms making simple mistakes in structure that can be easily fixed as long as the content is still intriguing.  Marketing your blog depends on making your most popular content sticking out and duplicated content link back to the original content. 

 

Internet marketing tips for Blog in Law #1

 

·         Consider highlighting material with a side bar to your most popular material, or provide your most popular material on your homepage instead of the newest content.

 

Internet marketing tips for Blog in Law #2

 

·         Provide links to next posts and previous posts to help the reader and enhance crawling from a search engine.

 

Internet marketing tips for Blog in Law #3

 

·         Create categories for your content to increase a page’s rank while marketing your blog.  For example, if you’re in family law, create categories for divorce, separation, annulment, spousal and child support, child custody, and more.

 

Internet Marketing Strategy for Blog in Law: Ethical Networking

 

This is a top internet marketing strategy.  Blog writers in law need to take extra care so they protect their brand.  While marketing your blog, you don’t want to hold back on any subject in your field of law, but the last thing you want to do is badmouth another firm.  Critique legislation, not legal services. 

The following tips will help when marketing your blog:

 

Internet marketing tips for Blog in Law #1

 

·         Show credibility through your website’s design and formatting, provide complete contact information for your firm, and list credentials of partners involved with the blog.

 

Internet marketing tips for Blog in Law #2

 

·         Provide links to other blogs and.  If able to afford this internet marketing strategy, blog writers should consider a listing in a blog directory as well.

 

Internet marketing tips for Blog in Law #3

 

·         Participate in community forums, write guest articles, and share comments on your social media websites.

 

Internet Marketing Strategy for Blog in Law: Conclusion

 

The strategies and tips listed within this article are essential while marketing your blog.  Blogging within law is extremely competitive because a large amount of legal blogs use the same strategies and offer content on the same news and cases. 

 

While marketing your blog for a field of law, don’t set a priority for profit.  You want to draw in readers who access your material every day because these readers are prospective clients.  Blogging is much about brand awareness.  Leave your firm’s profit where it should be. 

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