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Technical Guide to Placing Web Display Advertising on your Blog

 

Web Display Advertising on your Blog

 

One of the largest benefits of display advertising is that you may be able to make a significant amount of money off of the advertisements—especially if you have a large amount of readers every month. 

 

One of the disadvantages includes beings careful of  what type of advertising you place on your blog because it may actually take away business if competitors are posting ads.  The second disadvantage is actually setting up your display advertising blog, which this article aims to cover.

 

Setting up Web Display Advertising on your Blog

 

One of the hardest parts of web display advertising on your blog is actually setting up the ads in certain parts of the page.  The steps are different depending on what type of blog service you’re using as well.  One of the best ad servers to use on your display advertising blog is a service called AdSpeed.  The instructions listed within this section apply to steps for AdSpeed:

 

WordPress and Web Display Advertising

 

AdSpeed has a specific plugin for WordPress, but if you cannot install the display ads automatically, you can take the following steps:

 

1.       Open the Dashboard and chose Appearance > Widgets

2.       Then, drag the “text” widget from those available and drag them to the sidebar section

3.       Lastly, open up the “text” widget in the Sidebar and post the serving code within the content area

 

Although WordPress is a great option for an attorney and a display advertising blog, you have other options as well. 

 

Blogger and Web Display Advertising

 

Be sure to following these steps closely in order to ensure your display advertising blog is set up correctly:

 

1.       You’ll want to copy the serving code for the specific ad or zone depending on your setup

2.       Go the dashboard after you’ve copied what you need

3.       Click on the “layout” tab

4.       Click “add a gadget.”  You’ll have the option for either side or at the bottom of your blog

5.       Choose the HTML/JavaScript option under the “Basics” list

6.       Lastly, past the serving code within the content box and save your actions

 

TypePad and Web Display Advertising

 

Follow these steps very closely for your display advertising blog:

 

1.       Copy the serving code for the specific ad or the zone

2.       Select the display advertising blog you wish to create if you have several accounts

3.       At the top of the page, choose the “typelist” option

4.       On the right, choose the “create a new typelist” option

5.       Choose the notes option for the list type, and name the new list

6.       Paste the serving code

7.       Click “Publish” and then choose the blog

8.       Make sure to save and republish the material

 

Joomla and Web Display Advertising

 

AdSpeed offers a module for a display advertising blog on Joomla, or you can choose the manual option below:

 

1.       Copy the serving code for the ad or zone

2.       Sign in and go to the dashboard

3.       Click on “extensions” and then click the “module manager”

4.       Click “new”

5.       Choose the “custom HTML” option under “custom output”

6.       Click “HTML” and then paste the serving code to the source editor

7.       Make sure to save the material for your web display advertising on your blog

 

Drupal and Web Display Advertising

 

This type of display advertising blog has more steps than any other option, so be sure to follow the steps very closely:

 

1.       Copy the serving code for the ad or zone

2.       Sign in and go to the Administration part of the website

3.       Choose “administrator” and then click on “site building”

4.       Click “blocks” and then click on the “add block” option

5.       Input your information about the block description and block title

6.       Paste the serving code within the block body

7.       Make sure to delete the first and last lines of the code

8.       Under the block body, select the “input format”

9.       Click on “full HTML” and then save your operations

10.   You’ll find the added block under the “disabled section

11.   Choose the position of the block as it should appear and save your operations again

 

Mambo and Web Display Advertising

 

Be sure to follow the steps closely for your display advertising blog:

 

1.       Copy the serving code for the ad or zone

2.       Sign in and go to the dashboard

3.       Select “modules” and then click on “site modules”

4.       Select the “new” button

5.       Click “HTML” within the custom output section

6.       Paste the serving code within the HTM source editor

7.       Save your operations

 

Web Display Advertising

 

Make sure to following these steps for your display advertising blog:

 

1.       Copy the serving code for the ad or zone

2.       Sign in to your account

3.       Past the serving code with the page or the text box

4.       Click the HTML button if you’re using the text editor option.  The option will allow you to view and paste the HTML code directly

 

Potential Disadvantages for Attorneys and a Display Advertising Blog

 

Although the majority of attorneys have their own blogs on their website, some firm’s choose to use an outside source for their blog.  Any attorney should know that consumers may shy away from legal blogs that have web display advertising because the appearance can seem unprofessional.  If an attorney does decide to set up a display advertising blog, the ads should relate to their services and the content on their website, or the ads should represent a degree of professionalism as well.

 

Conclusion to Web Display Advertising

 

A display advertising blog is a great option if you want to turn profit with your legal blog apart from leads that have progressed to counsel.  You’ll have the best results if you have a large number of viewers every month.  Make sure the ads are relevant to your material and, most importantly, that the ads are not taking away from your business.

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