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Signs Your Marketing Plan Isn't Working
Signs Your Marketing Plan Isn't Working

You've created a marketing plan and have been following through with the points of the plan perfectly.  Just the same, you're not sure whether it's actually successful or not.  The results that you [...]... Read More

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May 29, 2013

7 Tips For Raising Conversion Rates

7 Tips For Raising Conversion Rates

So you're getting a large number of hits on your website, but even though people seem to be arriving, they're not staying for long enough to do what you want them to do: sign up for a consultation or a phone call.  If you're looking for better conversion rates—and in today's competitive legal services market, ...

February 25, 2013

Community Based Online Marketing For Lawyers: 7 Tips

Community Based Online Marketing For Lawyers: 7 Tips

Too many attorneys try to make their online marketing strategy without really considering whether it ties into their already established community marketing efforts.  Over 80 percent of attorneys in the United States get most of their clients from within a 10 mile radius of their office.  That means that your internet marketing ...

April 30, 2013

Steps to Succession Success: Marketing During Transitions

Steps to Succession Success: Marketing During Transitions

  Law firm marketing is never easy in these times, but with the oldest Baby Boomers approaching 70 years old, it's important for legal practitioners to understand how succession can impact their marketing.  If you're trading on the names and business of your senior partners, you'll want to have a succession plan ...

February 26, 2013

Think Mobile: 8 Reasons Mobile Marketing Is Here to Stay

Think Mobile: 8 Reasons Mobile Marketing Is Here to Stay

  When you give your phone number out to someone today, do you give your home landline number, or a mobile number?  For an increasing number of Americans, cell phones are an important part of life—in fact, over a third of Americans report that they no longer even have a landline phone.  As mobile phones get smarter ...

April 10, 2013

7 Lessons Legal Marketers Can Learn From Shakespeare

7 Lessons Legal Marketers Can Learn From Shakespeare

  His name is synonymous with Elizabethan times.  So why would any legal marketer look to the Bard of Avon when trying to create a marketing plan?  Think again: Shakespeare has one of the most enduring brands of all time.  If you want your legal marketing to stand the test of time, you can do worse than to think ...

December 4, 2012

How to Get More Local Search Visibility: 7 Steps

How to Get More Local Search Visibility: 7 Steps

  Attorneys today know that local searches are the wave of the future.  Over 110 million Americans have already looked online for information about attorneys or their legal issues, and it's estimated that nearly 60 million will look in 2013.  Think about where your clients tend to come from.  If the vast majority ...

November 14, 2012

Social Media Dashboard Software for Law Firm Marketing

Social Media Dashboard Software for Law Firm Marketing

Americans today spend around 25 percent of their total online time on social networks.  Because social media has become so huge, social media dashboards have become an important part of helping marketing professionals keep up.  A social media dashboard is a piece of software that helps you to analyze or post to one or more social ...

November 12, 2012

Identifying and Advertising to Target Markets: Attorney Edition

Identifying and Advertising to Target Markets: Attorney Edition

  Attorneys who have used advertising agencies have often simply allowed these agencies to decide on target markets and where to put their ads.  However, as the economy has made it tougher for lawyers to stay competitive, many attorneys have ditched their agencies in favor of better target market contact opportunities online ...

November 14, 2012

Audience Development: 7 Strategies That Work

Audience Development: 7 Strategies That Work

Building a devoted audience online is one of the best routes to a steady stream of online referrals, high search rankings, and growth even in tough economic times.  However, audience development can be difficult to do—and it only takes one or two mistakes to lose significant portions of even the most dedicated and loyal followers ...

November 9, 2012

Brand Marketing: Promoting Who You Are

Brand Marketing: Promoting Who You Are

Branding and marketing usually aren't a lawyer's favorite tasks.  But to succeed in a legal market where almost 40 percent of newly graduated lawyers are without a job requiring a J.D., you'll need to get smart about brand marketing to stay competitive.  Why are branding and marketing so important today, and what does ...

November 12, 2012

Pod Casts 101 For Lawyers

Pod Casts 101 For Lawyers

  If you're like most attorneys today, the term “pod cast” is one you've only seen in headlines or referenced in news stories.  However, even if you're not technologically gifted, you can listen to and use pod casts as part of the marketing effort for your law firm.  In this guide, we'll start ...

November 7, 2012

How Traffic Estimator Can Help You Plan PPC Ads

How Traffic Estimator Can Help You Plan PPC Ads

One of the most valuable tools your website can use when planning new advertising campaigns is the website traffic estimator.  The traffic estimator, from Google AdWords, is one of the most innovative tools on the market today and can help you not only to plan what keywords will work best for your law firm but also to budget for the ...

October 22, 2012

Foursquare Check In: How It Works, Why It Matters

 Foursquare Check In: How It Works, Why It Matters

When people began to hear about the idea of checking in with a social network and revealing their location, many were skeptical.  However, with over a billion total check-ins reported so far, the Foursquare check in is obviously here to stay, at least for the near future.  If you've never tried to check in on Foursquare, you ...

October 18, 2012

The Do's and Don'ts of Yelp for Lawyers

The Do's and Don'ts of Yelp for Lawyers

Yelp is one of the biggest websites for posting reviews of services all over the world, with over 50 million visitors a month visiting the site to check reviews while researching their purchases.  Yelp for lawyers can help with your law firm marketing and make it much easier to get new clients converting just based on your web presence ...

October 1, 2012

Getting Value Out of Free Social Bookmarking Sites: 8 Tips

Getting Value Out of Free Social Bookmarking Sites: 8 Tips

Free social bookmarking has created a new landscape for web marketers hoping to increase the number of inbound links coming to their websites.  With so many spammers trying to post links on free social bookmarking sites, though, it can be difficult to market good links effectively without being seen as just part of the spam problem ...

October 18, 2012

Using Yelp To Help Your Law Firm Get Ahead

Using Yelp To Help Your Law Firm Get Ahead

One of the biggest changes that the internet has brought to the legal marketing world is the lawyer review.  Until websites like avvo.com and Yelp were developed, written reviews were mostly the purview of newspapers and magazines discussing food, art, and pop culture.  Today, more attorneys than ever are using Yelp for business ...

October 1, 2012

Link Popularity Tools: Which One Does Your Law Firm Need?

Link Popularity Tools: Which One Does Your Law Firm Need?

4 out of 5 new legal clients use web searches to help them make a decision about which lawyer to hire.  Because link popularity influences search results so much, many lawyers are now looking into using link popularity tools to increase their traffic and conversions.  However, not every lawyer has the same problem, and not every ...

October 17, 2012

Keyword and Page Rank Tools for Law Firm SEO

Keyword and Page Rank Tools for Law Firm SEO

A single keyword with a great page ranking in a search can double or even triple your overall web traffic and conversions.  If you want to check the keyword page rank for many of your different web pages and many keywords, you're in for a tedious but potentially very rewarding process.  Checking on the page rank by keyword ...

October 18, 2012

Using Google Profile Directories for Law Firm Marketing

Using Google Profile Directories for Law Firm Marketing

Google, with its nearly 67 percent market share, is the proverbial 800 pound gorilla in the search engine marketing world.  It's no surprise, then, that Google profile directories are some of the biggest and most relevant directories for law firms to become a part of.  If you're not already using the Google profile directory ...

October 17, 2012

Page Rank Calculator Tools: How Law Firms Can Use Them

Page Rank Calculator Tools: How Law Firms Can Use Them

If you want to calculate Page Rank for your website, you may be confused by the variety of page rank calculator websites you see when you do a search.  Different calculator tools are useful for solving different problems, and this guide will help you understand some of the most common and useful options.  In this guide, you'll ...

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How to Get High PageRank Backlinks Organically

How to Get High PageRank Backlinks Organically

Less than .

7 Surefire Ways to Mess Up Your Marketing Plan

7 Surefire Ways to Mess Up Your Marketing Plan

  There's no single perfect marketing plan that will work for every single law firm in every specialty area.

 7 Lessons for Legal Marketers from Sun Tzu

7 Lessons for Legal Marketers from Sun Tzu

In today's legal marketing world online, it can be easy to think that the only strategies that will work are the ones developed this minute, for specific problems like a new Google search algorithm.

Outsourcing Legal Marketing: Understanding the Issues

Outsourcing Legal Marketing: Understanding the Issues

    If your law firm doesn't consider marketing to be one of its strong suits—and studies show that nearly half of small firm partners consider marketing to be the most difficult part of their business—you may be considering asking an outside firm to handle some or all of your legal marketing work.

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Must Read: Read This Before Using Link Exchange For Your Law Firm Must Read: Read This Before Using Link Exchange For Your Law Firm
So you're considering link exchanges as part of your web strategy, perhaps because of reading an internet article about how when you exchange links, your search engine rankings go up.
Must Read: Link Building and Law Firms Must Read: Link Building and Law Firms
Today, the world wide web contains about 9 billion pages—about one and a half for every man, woman, and child on the planet.
Must Read: Your Niche Marketing Strategy Guide for 2012 and 2013 Must Read: Your Niche Marketing Strategy Guide for 2012 and 2013
As the year begins to draw toward a close, niche marketing strategies have begun to change to reflect recent changes to the online legal marketplace.
Must Read: Twitter Hashtags and Law Firm Marketing: 7 Easy Tips Must Read: Twitter Hashtags and Law Firm Marketing: 7 Easy Tips
It used to be significantly harder to create your own Twitter hashtag.
Must Read: Facebook Marketing Tips Must Read: Facebook Marketing Tips
From solo practitioners to the biggest firms in the industry, lawyers today are looking for Facebook marketing solutions that work.
Must Read: PPC Marketing Must Read: PPC Marketing
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Must Read: Contextual Keyword Advertising Must Read: Contextual Keyword Advertising
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Must Read: Online Reputation Monitoring and Your Law Firm Must Read: Online Reputation Monitoring and Your Law Firm
Five or ten years ago, only the biggest corporations could afford or effectively use online reputation monitoring services of any kind.
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What is behavioral targeting, and is it really the next big trend?  Most marketers agree that behavioral targeting works.
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